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Compare transaction and revenue totals from GA4 with the figures recorded in your backend.
The assessment will help you:
- quantify the transaction and revenue gaps
- identify the preliminary pattern
- understand what the pattern may suggest
- determine what evidence should be examined next
- create a clear summary you can share with a developer, agency, client or stakeholder
The assessment does not identify the root cause.
It helps you move from a vague concern to a more useful description of the issue before investigation or implementation work begins.
Compare GA4 with your backend
Enter comparable transaction and revenue totals to quantify the gap and create a clearer description of the issue.
Your figures remain in your browser and are not submitted or stored.
Your discrepancy snapshot
Transaction capture
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Revenue capture
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Transaction gap
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Revenue gap
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Backend average order value
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GA4 average order value
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Preliminary pattern
Evidence to inspect next
Shareable discrepancy summary
What this assessment can—and cannot—tell you
The totals reveal a preliminary pattern. They do not identify the root cause.
Confirming the cause requires matching GA4 transaction IDs with backend order IDs and comparing the revenue recorded for each transaction.
From assessment to action
The assessment helps turn a vague concern into a clearly defined and communicable problem.
The results show the size and preliminary pattern of the discrepancy, along with the evidence that should be examined next.
They do not identify the root cause. That requires matching GA4 transaction IDs with backend order IDs to determine where transactions or revenue are being lost, duplicated or altered.